Building a native Google Now To-Do experience

The saying goes that search is direct purchasing intent, but nothing has more intent to buy than your very own shopping list, nor is no opportunity greater to influence a shopper than right in the shopping aisle.

When we prototyped airrand we quickly realized that ~85% of our users to-do items were shopping items; this plugs in pretty well with Google’s current model and could compliment Google Wallet and Shopping perfectly.

Opening location triggers opens new magic within the ordinary to-do/shopping list. This was the vision when we build airrand but failed in achieving autonomous location awareness by needing a check-in (a la foursquare) to know where you’re at. By leveraging the key location awareness in Google Now, this opens the ability for your to-do/shopping list to be smarter and help you to get things done.

How would it work in today’s context:

Voice to text – Today, when you tell Google to, “Remember to…” you’re sent a note of the message to your email inbox; in this build it would be stored in a native to-do application. The application would also have available fields for location Categories or a specific location from previous searches and your Contacts list. Adding Categories allows flexibility in search, all grocery stores will have coffee but also a specific Coffee Shop has the bean you want – both need to be accounted for, and this is where Apple’s Reminders fell short.

“Remember when I am at _______ to buy _______”

Google Now cards to indicate things on your to-do list that are near you:

Screen Shot 2013-03-11 at 9.33.37 PM

Down the road if a Now API does open this up, I’ll be jumping at the chance to bring airrand to the android. It doesn’t take any great stretch of the mind either to see how this makes its way to Google Glass.

  2 comments for “Building a native Google Now To-Do experience

  1. Thomas Daly
    March 18, 2013 at 4:53 pm

    I like the way you’re thinking. What might also be useful is to surface items that your friends and family have on their wish lists (Amazon, Pinterest, FB Likes). When you hit a certain location, it can prompt you with “Something {friend_name} really wants is right around the corner at {business_name} and it’s on sale.”

    Helping someone to remember the milk is great, but creating the opportunity for someone to surprise a friend or loved one is priceless IMHO.

    • April 8, 2013 at 6:44 pm

      Seeing gift ideas, would be pretty fresh. Always wanted 4sq integration into Svpply, but alas… eBay. 🙂

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